Sunday, October 5, 2014

Cost-Effective Promotional Tools For A Taxi Service Tucson

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By Jocelyn Davidson


You can benefit quite a bit by starting a taxi business in one of the popular areas of Arizona. After you've started a taxi service Tucson, you can jumpstart the business by providing yourself with great promotional tools. Contrary to popular belief, though, marketing doesn't have to be too costly. There are many effective yet affordable advertising tools out there.

You can create great-looking flyers to draw customers in. Either hire a professional designer or do it yourself, but make sure you have a nice logo for your business. Offer special discounts on the flyer like student or group discounts. You can also have other fees that hook people in such as flat fees, distance discounts, etc. Even if you want to offer these discounts, however, you have to make sure you aren't offering too much to your potential customers. They don't want to feel overwhelmed by a flyer willed with content from top to bottom. Make sure it is simple enough as to not overstimulate the customers, but has enough content to be as effective as it can be.

Highly impactful areas to place flyers are populated places such as university campuses, grocery stores, nursing homes, dental offices, hospitals, etc. Some of these places might not have specific areas designated for bulletins. If that's the case, ask for permission before you post them up. It would be great to stop by on a regular basis and replenish them as well.

Traveler discount cards can get you regular customers. Offering incentives to them will have them coming back. Even if you only offer a small one like a traveler card, your customers will appreciate the effort to keep their loyalty.

Market your business in the local newspapers or magazines. If daily papers are too pricey for you, try getting your ad into publications that are available weekly or monthly. Classified ads in can be helpful as well, especially if you can't afford full ads. You could even do this online for free. Also make sure your business number is listed in business and regular telephone directories.

Your taxi car is the perfect promotional tool. As you drive around, you can advertise your number, name, and have people remember your logo. Keep in mind, however, that the colors and designs of the paint job has to be subtle yet flashy enough to satisfy potential customers. A more affordable option could be to simply attach a magnet on your car door with all the same designs.

It's possible to save lots of money by creating your own designs and logo. Additionally, you'll want to always be informed of what your competitors are pricing their services at. Knowing this will allow you to offer even better deals and discounts.

Saving money on graphic design won't be worth it if you aren't creative enough to produce great results. In this case, you might as well hire a professional for the most effective promotional materials. Finally, don't close on popular vacation days. These will get you the most business, and you don't want to miss it.




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