Tuesday, February 14, 2012

The Goal Strategy and Start Up of Jet Airways.

0 comments
By Marc Limbeck


In less than twenty years of operation, Jet Airways - India now has nearly 100 aircraft in their operational fleet. They fly some of the world's most advanced and sophisticated passenger airliners in the world. Their fleet of aircraft carriers includes ten of the Boeing 777-300 Extended Range (ER). The company also has over 50 of Boeing 737 next-generation airliners which include the 700/800/900 aircraft. There are the omnipresent Airbus A330-200 carriers which are operated by Jet Airways as well. As a young company it could have made the choice to purchase older aircraft. But they did not, so the company has one of the youngest air carrier fleets in the whole world of the aviation community.

The very beginnings of Jet Airways occurred on April 1, 1992 when they were officially incorporated. They began to operate officially as a commercial airline in India in May of 1993. Four leased Boeing 737-300 aircraft was all the fleet the company had in the beginning. It was a year later that the air carrier laws changed so that the company could make an application for status as a scheduled airline. In March 2004, the first international air passenger flight with the destination of Sri Lanka occurred. Jet Airways has grown to just under 100 aircraft since then and their fleet consists of turbo-prop and jet airliners.

This particular subsidiary was created specifically to cater to the market of people who have lower budget. JetLite, which was bought up by the company early on in 2007 caters almost to the same market but they offer higher priced accommodations. Still, it is not meant for the fliers who prefer flying in first class. JetLite serves twenty-seven domestic destinations and one international destination: Kathmandu. The company, with both subsidiaries, flies almost three hundred flights every day.

Within the commercial aviation field, Code sharing is quite common. Code sharing is the legal agreement between two (or more) airlines that will allow them to provide connecting air service to each other's customers. Each airline participating in the share benefits from the arrangement as do the people who are flying because they have more options available to them. Jet Airways has entered into code sharing agreements with airline companies from at least a dozen different parts on the globe. With over 20 international destinations, Jet Airways would predictably be interested in forming international air passenger service code shares. Maybe someday the airline will be able to form their own air consortium thanks to their continuous growth and target market.

Code sharing agreements are extremely commonplace throughout the commercial aviation industry. Code sharing is the name of the agreement between at least two airlines that allows them to offer connecting air service to the other company's clients. Each participating airline company benefits from these arrangements, and of course the flying public receives more flexibility while traveling. Jet Airways has at least a dozen different code sharing agreements with airlines that are based all over the world. With over 20 international destinations, Jet Airways would predictably be interested in forming international air passenger service code shares. Maybe someday the airline will be able to form their own air consortium thanks to their continuous growth and target market. The general economic climate has caused Jet Airways to discontinue some of its international destinations, it still offers service to a large majority of its original locations. The company has announced it has plans to resume flights to certain cities soon.




About the Author:



Leave a Reply