Thursday, October 17, 2013

Importance Of Hospitality Sales Training

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By Catalina Nielsen


The hotel business as experienced the most improved in terms of the services they provide. They have quality services thanks to the advice offered by their highly trained personnel to the top managers. The companies have sought the assistance of the qualified people to help in market research on the customer behavior and market structure. An information that has been very vital to decision making process. The hospitality sales training is a kind of professional education offered to the marketers of the hotel services to their esteemed customers.

This is a program is aimed at equipping the sales personnel with the basic knowledge that can enable them conduct marketing activities effectively and efficiently. Just like in other professions hospitality has become one of the noble career that has attracted large number of trainers and students in the recent years. Hotel industry plays a key role in the tourism industry hence very vital service in the society.

To begin with, hospitality involves service delivery that is it involves the aspect of an individual getting accommodation and any other benefits accrued thereof, in a place far away from his or her original home. Since these guests are unfamiliar to this environment they may need an assistance from the indigenous.

Through the conversation with the customers, they able to identify the market gap and help solve this problem. They come up with new products that are able to address this discrepancy in the market. With the stiff competition experienced in the market smart marketers are needed to increase the revenue of the company.

Smart marketers therefore are able to understand the market priority for buyers, their situations and even their problems in order to develop a clear advantage over the competition in the market. The information thereof is given to the financial and mangers to action and develop the service to address this.

The marketers are also engaged in the trailing of the value added solution that might oversee the business close at higher margins of income despite the different market challenges.This is majorly done by exploring other avenues to sale their products. As the wise men say, when one door is shut several of them are opened.

In case of stiff competition in one market, they are able to look for other markets for the same products. By doing this they are able to cover a wider market and neutralize the existing competition.In conjunction to the above functions performed by the hotel marketers, they also help develop systematic process and market strategic plans for any existing product in the market.

In line with this, most employers have opted to employ those who have undergone through the whole process to enhance effective and efficient product promotion. This has even led to the emergence of good institutions that offer the same education to students. They cover the customer relations, good communication skills research methodologies and work ethics.

In conclusion, a service providing business requires good marketers with proper communication skills and even work ethics as well as the basic knowledge concerning the market participants. For effective performance an hotel business requires good service from one who has undergone through the hospitality sales training.




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