Saturday, June 29, 2013

With Limited Funds? Here Are Low Cost Advertising Strategies!

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By Dave Max


As a whale watching tour boat business owner you need to track how your business is going. Are there certain months when you know business will be at a high and other months where profits will be low? Based on knowing when the lows are apt to occur, you can take action to improve business during those times. For more information on how to grow your whale watching tour boat business check out the following guide.

With a strict limit of about 140 characters, Twitter doesn't let you speak much at once, though you can share many messages in rapid succession. This is excellent when you start a sale or other event and want people to know. Build up a set of followers on Twitter and keep them informed.

Do not just think about long term goals; short terms are also important. Keep up on your sales goals, and other whale watching tour boat business aspects in the short term to ensure success.

Don't discount the value of having a clearly stated Mission Statement for your whale watching tour boat business. Your tour boat company's Mission is its purpose, your reason for being. When presented with complicated or challenging business decisions, your Mission Statement can help you clarify your direction. Simply ask yourself, "Does this fit with our Mission?"

Showing gratitude to clients assures they've made the right decision. It only takes a couple of minutes to send your client a note of thanks, but it shows them you are willing to go the extra mile to meet their whale watching tour boat business necessities.

Host workshops and give free information to individuals looking for guidance. This is an intelligent method to network and pitch your products and ideas as well. Introduce your whale watching tour boat business to the people and tell them how it can help their lives.

Find partners and employees who excel at your weaknesses. If your expertise is advertising, hire someone who has experience with customer service. Create a team who excels at everything, instead of simply one thing.

Monitor your co-founders. Confirm every founder is on the same page. It doesn't hurt to work out a contract when there are multiple founders in a whale watching tour boat business. If a co-founder resigns, it's ideal to have a contract in place to take care of the fall-out.

Be sociable! Just going to work everyday and coming home every night without communicating with others around you, is not going to assist advertise your whale watching tour boat business. Make certain to go out once in a while and meet new people.

Don't get discouraged when your whale watching tour boat business happens to face some tough times like bankruptcy or a lawsuit. Keep your chin up, because you will get through it and can pick yourself back up.




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